{"id":14725,"date":"2026-06-25T10:23:11","date_gmt":"2026-06-25T10:23:11","guid":{"rendered":"https:\/\/www.eid.pt\/?p=14725"},"modified":"2026-06-25T10:23:11","modified_gmt":"2026-06-25T10:23:11","slug":"new-visual-identity","status":"publish","type":"post","link":"https:\/\/www.eid.pt\/pt\/new-visual-identity\/","title":{"rendered":"EID Unveils New Visual Identity: Experienced Innovation, It&#8217;s Our ID"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"3:1-3:336;72-407\"><strong>After decades of delivering mission-critical communications and C4I solutions to defence and security forces around the world, EID is marking a new chapter with the launch of a renewed visual identity. More than a change of look, this evolution is a statement of who EID is, what drives the company forward and where it is heading.<\/strong><\/p>\n<h2 class=\"text-text-100 mt-3 -mb-1 text-&#091;1.125rem&#093; font-bold\" style=\"text-align: justify;\" data-sourcepos=\"5:1-5:53;409-461\">A brand built on experience, shaped by innovation<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"7:1-7:159;463-621\">EID has always operated at the intersection of deep technical expertise and a constant ambition to evolve. The new visual identity makes that duality visible.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"9:1-9:381;623-1003\">The concept at the heart of the new brand is <em>Experienced Innovation<\/em>: a recognition that EID&#8217;s strength lies not in choosing between heritage and progress, but in combining both. Decades of knowledge and operational experience, paired with the drive to shape the future of defence technology and that is what EID brings to every programme, every partnership and every deployment.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"11:1-11:77;1005-1081\">The new identity does not reinvent the company. It reflects it more clearly.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"37:1-37:189;3174-3362\">The launch of the new visual identity marks the beginning of a broader evolution in how EID tells its story reaching clients, partners, talent and the wider defence and security community.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"39:1-39:84;3364-3447\">It is a chapter that starts with a clear sense of who EID is and where it is going.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\" data-sourcepos=\"41:1-41:40;3449-3488\"><em>Experienced. Innovation. It&#8217;s our ID.<\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1 us_custom_fcb0cb64\" href=\"https:\/\/www.linkedin.com\/posts\/eid-sa_eid-itsourid-experiencedinnovation-activity-7475845207914373120-fwUG?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAn_yqgBsGCeoU-TFLUZyOEu5wGVDddD-Ag\"><span class=\"w-btn-label\">See the new identity in action<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"After decades of delivering mission-critical communications and C4I solutions to defence and security forces around the world, EID is marking a new chapter with the launch of a renewed visual identity. More than a change of look, this evolution is a statement of who EID is, what drives the company forward and where it is...","protected":false},"author":11,"featured_media":14741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-14725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/posts\/14725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/comments?post=14725"}],"version-history":[{"count":13,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/posts\/14725\/revisions"}],"predecessor-version":[{"id":14735,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/posts\/14725\/revisions\/14735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/media\/14741"}],"wp:attachment":[{"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/media?parent=14725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/categories?post=14725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eid.pt\/pt\/wp-json\/wp\/v2\/tags?post=14725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}